Privacy Policy

Last updated: März 01, 2022

The aim of this data protection declaration is that we would like to inform you and the public about the type, scope and purpose of the personal data we collect, use and process and at the same time want to inform you about the rights to which you are entitled.

1. Definitions

Our data protection declaration is based on the terms of the General Data Protection Regulation (GDPR). When we use the following terms in our privacy policy, we mean the following:

Personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An "identifiable" person is a person who can be identified, either directly or indirectly, by association with an identifier, such as a name, an identification number, or location data, and an online identifier, or with one or more factors specific to the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.
Affected person
An individual is “affected” when their personal data is being processed by the controller.
Processing
"Processing" is understood to mean the process carried out with or without the help of automated procedures in connection with personal data, such as collecting, recording, organizing, organizing, storing, adapting or changing the reading, retrieval, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, deletion or destruction.
Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting their future processing
Profiling
"Profiling" means the automated processing of personal data that serves to evaluate, analyze or predict (in particular with regard to work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or change of location).
Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data not assigned to an identified or identifiable natural person.
Responsible for Processing
The person responsible or responsible for processing is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States.
Processors
Processor is a natural or legal person, public authority, institution or other body that processes personal data on behalf of the person responsible.
Recipient
Recipient is a natural or legal person, public authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law are not considered recipients.
Third Party
Third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or the processor, are authorized to process the personal data.
Consent
Consent is any expression of will voluntarily given by the data subject in an informed manner and unequivocally for the specific case in the form of a declaration or other clear confirmatory action with which the data subject indicates that they consent to the processing of their personal data is.

2. Name and Address of the Person Responsible for Processing

bioactiva diagnostica GmbH, represented by the managing director Mr. Adnan Dawoud:

Louisenstr. 137

61348 Bad Homburg

Phone:+49 (0) 6172 17102-0

Email: [email protected]

3. Collection of Data and Legal Basis for Processing

Collection of General Data and Information

When accessing our website, information of a general nature is automatically recorded. This information (so-called "server log files") includes, for example, the type of Internet browser, the operating system used, the domain name of your Internet service provider and the like. This information cannot be used to identify you personally. This information is technically necessary in order to correctly deliver the content you have requested from websites and is mandatory when using the Internet. Anonymous information of this type is statistically evaluated by us in order to optimize our website and the technology behind it.

The following information is recorded and stored when you access our website:

IP address of your PC or your internet-enabled device
Access date
Name and URL of the file called up
Referrer URL
Browser / operating system / access provider

The data collection and storage serve the following purposes:

Establishing a connection to the website
Technical use of the website
System security
Administration.

The data processing takes place in accordance with Article 6 Paragraph. 1 S. 1 letter f GDPR.

For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

Registration and Ordering on our Website

If you register on our website or create a user account, personal data will also be collected from you. We would like to point out that although registration may offer further access to the content of our website, it is not a mandatory requirement for using our website. The personal data which is transmitted to the person responsible for processing is selected from the respective input mask used for registration. The personal data entered by the person concerned are collected and stored exclusively for internal use by the person responsible for processing and for their own purposes. The person responsible for the processing can pass on to one or more processors, for example a parcel service provider for postal delivery to you, who also uses the personal data exclusively for internal use attributable to the person responsible for processing.

During a registration process on our website, the data that you enter during registration is saved.

The purpose of data collection and storage is:

Customer identification
Processing and handling the order for correspondence with you
Accounting
To process any liability claims that may exist, as well as the assertion of any claims against you
Technical administration of the website
Administration

Your consent will be obtained from you during the ordering process before this data is processed.

The data is processed in accordance with Article 6 Paragraph 1 Sentence 1 Letter b GDPR

If you voluntarily subscribe to our newsletter (regular promotional information e-mail with offers or other information from our company), the data you provide will be used exclusively for this purpose and will not be passed on to third parties. This also includes information relevant to the service or registration. The validity of the email address is checked using the so-called "double opt-in" procedure. For this purpose, the order for the newsletter is checked by sending a confirmation email and the answer. Further data is not collected. Unsubscribing from the newsletter (revocation of consent) is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. You will not incur any additional costs for the objection that go beyond the regular transport costs (e.g. costs for a telephone call). Data processing based on your consent takes place in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR.

Sending the Newsletter

Existing Customers

We reserve the right to regularly send you offers for goods or services from our range by email that are similar to those you have already purchased. According to Section 7 (3) UWG, we do not have to obtain your separate consent for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You only incur transmission costs for this according to the basic tariffs.

Contact Option via the Website

If you send us inquiries via the contact form or e-mail, your details from the inquiry form or e-mail, including the contact details you provided there, will be used for the purpose of processing the inquiry and or contacting the data subject stored with us. We do not pass this data on to third parties. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Data processing based on your consent takes place in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR. The deletion of the personal data collected for the use of the contact form takes place automatically after your request has been dealt with. You have the right to revoke your consent to data processing at any time.

Comment Function in the Blog on the Website

If comments are made on our site, the selected user name is also recorded and stored in addition to this information, so that illegal content can also be tracked to our relief.

4. Storage Period / Collection and Storage of Personal Data, as well as the Type and Purpose of Their Use / Transfer of Data

We store the personal data collected and transmitted to us for the processing of your order until the statutory retention period has expired. Your data will then be deleted by us, unless we are obliged to store it for a longer period of time in accordance with Article 6 Paragraph 1 Sentence 1 lit or you have consented to further storage in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR.

We save in case of contacting us independently of an order (e.g. via e-mail or the contact form) your data until the processing of your request and the associated facts have been completed and there are no legal storage obligations to the contrary.

As part of the processing of personal data based on an express consent, we store this data until the consent is revoked by the person concerned.

As part of the processing of personal data on the basis of Article 6 Paragraph 1 lit. f GDPR, we store this data until the right of objection in accordance with Article 21 Paragraph 1 GDPR is exercised by the person concerned.

As part of the processing of personal data on the basis of Article 6 Paragraph 1 Letter f GDPR for the purpose of direct advertising, we store this data until the right of objection pursuant to Article 21 Paragraph 1 GDPR is exercised by the person concerned.

The purpose of use of the personal data transmitted is customer identification, order processing, customer correspondence, invoicing, direct advertising and the processing of any liability claims that may exist or the assertion of any claims against you.

If we have to offer you updates for goods with digital elements or for digital products due to contractual obligations, we will use the data you have transmitted as part of the order to inform you about updates (via e-mail or post). This is due to our legal information obligations in accordance with Article 6 (1) (c) GDPR. Your contact details will only be processed to the extent necessary for the respective information about an update.

Sharing of Data

a) Basics

Your personal data will not be transmitted to third parties for purposes other than those specified under b) below.

We only pass on your personal data to third parties if:

you have given your express consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR,
the transfer according to Article 6 paragraph 1 sentence 1 lit. f GDPR is necessary to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
in the event that there is a legal obligation for the transfer according to Art. 6 Para. 1 S. 1 lit
this is legally permissible and required for the processing of contractual relationships with you in accordance with Article 6 (1) sentence 1 lit. b GDPR.

b) Basics Data Transfer

We pass on your personal data to third parties exclusively to the service partners involved in the execution of the contract, such as the logistics company commissioned with the delivery and the bank commissioned with payment matters. In cases where your personal data is passed on to third parties, the scope of the data transmitted is always limited to the necessary minimum.

5. Obligation to Provide - Possible Consequences of Non-Provision

The provision of personal data is partly required by law (tax law) or can result from contractual regulations (transparency of the contractual partner). Failure to provide the personal data would conflict with the conclusion of a contract and therefore does not take place. Any information about the legally or contractually required provision of personal data will be given to you by the person responsible.

6. Existence of Automated Decision-Making

We do not use automated decision-making or profiling.

7. Routine Deletion and Blocking of Personal Data

If the storage period, which is explained in more detail under 4. above, has expired, the personal data will be routinely deleted.

8. Rights of the Person Affected by the Data Processing

As a person affected by data processing, you have the following rights:

Art. 15 GDPR: You have the right to request information about your personal data processed by us. In particular, you can obtain information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to correction, deletion, restriction of processing or objection, the existence of a right to complain, the origin of your data, if not collected from us, and the existence of automated decision-making including profiling and, if necessary, meaningful information about their details;
Art. 16 GDPR: You have the right to request the correction of incorrect or completion of your personal data stored by us;
Art. 17 GDPR: You have the right to delete your personal data stored by us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend required by legal claims;
Art. 18 GDPR: You have the right to restrict the processing of your personal data if you dispute the accuracy of the data, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you need them to assert them, exercise or defend legal claims or you have objected to processing pursuant to Art. 21 GDPR;
Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to have it transmitted to another person responsible;
Art. 7 Para. 3 GDPR: You have the right to revoke your consent to data processing. As a result, we are no longer allowed to continue the data processing based on this consent for the future;
Art. 77 GDPR: You have the right to complain to a supervisory authority at your usual place of residence or work or our company headquarters about the data processing (right of appeal).

8.1 Right to Object

• You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR if there are reasons for this that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object.

9. Cookies

Use, Legal Basis and Purpose

We use so-called "cookies" so that we can optimally design and further optimize the range of functions and the technical presentation of our website. These are small text files that are filed or stored on your end device. With the help of these "cookies", data can be stored on your computer when you visit our website.

We also use cookies on our website, which enable an analysis of the surfing behavior of users.

When accessing our website, the user is informed about the use of cookies for analysis purposes and their consent to the processing of the personal data used in this context is obtained. In this context, there is also a reference to this data protection declaration.

The legal basis for the processing of personal data using technically necessary cookies is Article 6 (1) (f) GDPR.

The legal basis for the processing of personal data using cookies for analysis purposes is Article 6(1)(a) GDPR if the user has given their consent.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change. We need cookies for the following applications: Acceptance of language settings. The user data collected by technically necessary cookies are not used to create user profiles.

Analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies we learn how the website is used and can thus continuously optimize our offer.

Duration of Storage, Possibility of Objection and Removal

Cookies are stored on the user's computer and transmitted to our site. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.

10. Social Media

Data processing in Social Media

Our company is active on various social media. In the context of communication with users, user data can be processed outside the European Union, which can result in risks of impeding the enforcement of rights. With regard to US providers who are certified under the Privacy Shield, we would like to point out that they undertake to comply with the data protection standards of the EU.

As a rule, user data is processed for advertising and market research purposes in order to be able to create user profiles from user behavior. The usage profiles can be used, for example, for the targeted placement of advertisements. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored.

Legal basis for processing:

The legal basis for the processing of users' personal data is our legitimate interest in effectively informing users and communicating with users in accordance with Art.6Paragraph 1 lit. f. GDPR. If the users are asked by the respective providers of the platforms for their consent to the data processing described above, the legal basis for the processing is Art. 6 (1) lit., Art. 7 GDPR.

The respective provider has the fastest access to the user data. This can take the most effective measures. The rights of the person concerned can therefore be asserted directly with the provider as quickly as possible. Otherwise, we are available to help.

Facebook

Part of our website is the integration of the so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social Plugin from Facebook" or "Facebook Social Plugin". An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Meta Platforms Inc. server in the USA and stored there. If you are logged into Facebook, Facebook can immediately assign your visit to our website to your Facebook profile. When you interact with the plugins, for example, by clicking the "Like" button or making a comment, this information is also transmitted directly to a Facebook server and stored there. The information will also be published on your Facebook profile and shown to your Facebook friends.

The webpage https://de-de.facebook.com/about/privacy/ explains what setting options Facebook offers to protect the privacy of the data subject.

Instagram

Part of our website is the integration of the so-called social plugin ("plugin") from Instagram, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges

If you call up a page on our website that contains such a plugin, your browser will set a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to a Meta Platforms server in the USA and stored there. If you are logged in to Instagram, Instagram can immediately assign your visit to our website to your Instagram account. If you interact with the plugins, for example by pressing the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. If you don't want an order for Instagram to assign the data collected via our website directly to your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plugins from loading with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Further information and the applicable data protection regulations of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

Twitter

Part of our website is the integration of the so-called social plugins ("plugins") of the microblogging service Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). The plugins are marked with a Twitter logo, for example in the form of a blue "Twitter bird". If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Twitter servers. The content of the plugin is transmitted directly to your browser by Twitter and integrated into the page. Through the integration, Twitter receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Twitter profile or are not currently logged in to Twitter. This information (including your IP address) is transmitted directly from your browser to a Twitter server in the USA and stored there. If you are logged in to Twitter, Twitter can immediately assign your visit to our website to your Twitter account. If you interact with the plugins, for example by pressing the "Tweet" button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on your Twitter account and displayed to your contacts there. The purpose and scope of the data collection and the further processing and use of the data by Twitter as well as your rights in this regard and setting options for protecting your privacy can be found in Twitter's data protection information: https://twitter. com/privacy If you do not want Twitter to directly assign the data collected via our website to your Twitter account, you must log out of Twitter before visiting our website. You can also completely prevent the Twitter plugins from loading with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Twitter's applicable privacy policy is available at https://twitter.com/privacy?lang=en.

YouTube

Part of our website is the integration of YouTube. This is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, evaluate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why both complete film and television programs as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

As soon as you visit pages on our website that are equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which specific page of our website you have visited. If you are also logged into your YouTube account, you would enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this possibility of assignment if you log out of your account beforehand. Further information on the collection and use of your data by YouTube can be found in the information on data protection there www.youtube.com

The data protection regulations published by YouTube provide information about the collection, processing and use of personal data by YouTube and Google.

Xing

Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time one of our pages containing Xing functions is called up, a connection to the Xing servers is established. To our knowledge, no personal data is stored. In particular, no IP addresses are stored or user behavior evaluated. Further information on data protection and the Xing share button can be found in the Xing data protection declaration on: https://www.xing.com/app/share?op=data_protection.

Our website may use social plugins ("Plugins") from the "LinkedIn" social network, which is operated by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The plugins are marked with a LinkedIn logo or the addition "LinkedIn Social Plugin". If you call up a Messe Düsseldorf GmbH website that contains such a plugin, clicking on the icon establishes a direct connection to the LinkedIn servers. The content of the plugin is transmitted directly from LinkedIn to your browser, which integrates it into the website. By integrating the plugins, LinkedIn receives the information that you have accessed the corresponding page of our website. Are you logged into LinkedIn? LinkedIn can assign the visit to your LinkedIn account. If you interact with the plugins, for example by making a comment, the corresponding information is transmitted directly from your browser to LinkedIn and stored there. Please refer to the purpose and scope of the data collection and the further processing and use of the data by LinkedIn as well as your rights and options for protecting your privacy in this regard: http://www.linkedin.com/legal/privacy-policy If you do not want LinkedIn to collect data about you via our website when using the plugin, you must log out of LinkedIn before visiting our website.

Tumblr

This offer uses the buttons of the Tumblr service. These buttons are offered by Tumblr, Inc., 35 East 21st St, 10th Floor, New York, NY 10010, USA, [email protected]. They can be recognized by the term "Tumblr". With the help of the buttons, it is possible to share a post or page of this offer on Tumblr or to follow the provider on Tumblr. When a user calls up a website on this website that contains such a button, their browser establishes a direct connection to the Tumblr servers. The content of the Tumblr button is transmitted directly from Tumblr to the user’s browser. The provider therefore has no influence on the scope of the data that Tumblr collects with the help of this plugin and informs the users according to their level of knowledge. According to this, only the IP address of the user and the URL of the respective website are transmitted when the button is accessed, but not used for purposes other than displaying the button. Further information on this can be found in Tumblr's data protection declaration at www.tumblr.com/policy/de/privacy.

Our website features the "Pin it" button of the Pinterest social network, which is operated by Pinterest, Inc. - based at 808 Brannan St, San Francisco, CA 94103, USA. Because of the use of the "Pin it" button, Pinterest receives the information that you have visited one of our websites. If you are logged into your Pinterest account during this time, Pinterest is also able to assign your visit to your Pinterest account. By clicking the "Pin it" button, data is transmitted to Pinterest, which is stored on servers (in the USA). If you wanted to prevent this, you would have to log out of your Pinterest account before clicking the "Pin it" button. In order to protect your privacy, please visit: http://pinterest.com/about/privacy/

Meetup

We use the Meetup provider service. A Meetup group is a local community that hosts meetups where members meet in person, in real life, in one location. Meetup is operated by WeWork Companies Inc.,115 W 18th St., New York, NY 10011, USA. In order to be able to protect your privacy, please refer to meetup's data protection information at: https://www.meetup.com/de-DE/privacy/ for further details on data collection, processing and use of your data by meetup as well as your legal options and setting options.

11. Online Marketing

Use of Google Maps

We use the function for embedding Google Maps maps from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. The function enables the visual display of geographic information and interactive maps Google also collects, processes and uses data from visitors to the pages when the pages in which GoogleMaps maps are integrated are called up. For more information on how Google collects and uses data, see Google's privacy policy at https://www.google.com/privacypolicy.html There you can also change your settings in the data protection center so that you can manage and protect your data processed by Google. Your data may also be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA. You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data based on Art. 6 (1) f GDPR you must turn off the JavaScript application in your browser. However, we would like to point out that in this case you may not be able to use all the functions of this website, such as the interactive map display, to their full extent.

Use of Google reCAPTCHA

We use the reCAPTCHA service from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. The query serves the purpose of distinguishing whether the input is made by a human or by automated, machine processing. The query includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. Your data may also be transmitted to the USA. An adequacy decision by the European Commission, the "Privacy Shield", is in place for data transfers to the USA. Google participates in the "Privacy Shield" and has submitted to the guidelines. By confirming the query, you consent to the processing of your data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can find more information about Google reCAPTCHA and the associated data protection declaration at: https://www.google.com/privacy/ads/.

DoubleClick by Google

This website uses the operator's online marketing tool DoubleClick by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland("DoubleClick").

DoubleClick uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later uses the same browser to go to the advertiser's website and buy something there. According to Google, DoubleClick cookies do not contain any personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

If you wish to object to participating in this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked, https://www.google.de/settings/ads, where this setting will be deleted if you delete your cookies. Alternatively, you can find out more about the setting of cookies and make settings for this from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

You can find more information about the data protection provisions of DoubleClick by Google at the following Internet address: http://www.google.de/policies/privacy/

Google AdSense

This website uses Google AdSense, a web advertising service provided byGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland("Google"). Google AdSense uses so-called "DoubleClick DART Cookies" ("Cookies"). These are text files that are stored on your computer and enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The processing of data described is carried out in accordance with Article 6 (1) (f) GDPR for the purpose of targeting the user with advertising by third-party advertisers, whose ads are displayed on this website based on the evaluated user behavior. At the same time, the processing serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.

You can find more information about Google's data protection regulations at the following Internet address: http://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link: http://www.google.com/settings/ads/plugin?hl=de.

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

Google AdWords

Part of our website is the integration of the so-called service Google AdWords. This is an internet advertising service that allows advertisers to place ads in both Google's search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that will be used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-related search result. In the Google advertising network, the ads are distributed to topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The operating company of the Google AdWords services is the Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of Google AdWords is to promote our website by displaying interest-related advertising on the websites of third-party companies and in the search engine results of the Google search engine and displaying third-party advertising on our website. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned.

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the person concerned must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and the applicable data protection regulations of Google can be found at https://www.google.de/intl/de/policies/privacy/.

Google Analytics (with anonymization function)

Part of our website is the integration of the so-called Google Analytics service. This is a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies". These are small text files that are stored on your end device and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google will use the information obtained on behalf of the website operator to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link: http://tools.google.com/dlpage/gaoptout?hl=deto download and install available browser plugin.

Through certification according to the EU-US data protection shield ("EU-US Privacy Shield")

Further information and the applicable data protection regulations of Google can be found at https://www.google.de/intl/de/policies/privacy/and under .

http://www.google.com/analytics/terms/de.html. Google Analytics is available under this link: https://www.google.com/intl/de_de/analytics explained in more detail.

google+

Our website uses so-called social plugins (“plugins”) from the social network Google+, which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The plugins are e.g. on buttons with the sign "+1" on a white or colored background recognizable. You can find an overview of the Google plugins and their appearance here: https://developers.google.com/+/plugins If you call up a page on our website that contains such a plugin, your browser establishes a direct connection to the servers of Google her. The content of the plugin is transmitted directly to your browser by Google and integrated into the page. Through the integration, Google receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Google+ profile or are not currently logged in to Google+. This information (including your IP address) is transmitted directly from your browser to a Google server in the USA and stored there. If you are logged in to Google+, Google can immediately assign your visit to our website to your Google+ profile. If you interact with the plugins, for example by pressing the "+1" button, the corresponding information is also transmitted directly to a Google server and stored there. The information is also published on Google+ and displayed to your contacts there. The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights in this regard and setting options for protecting your privacy can be found in Google's data protection information: http://www.google.com/intl/de/+/policy//+1button.html. If you do not want Google to directly assign the data collected via our website to your profile on Google+, you must log out of Google+ before visiting our website. You can also completely prevent the Google plugins from loading with add-ons for your browser, e.g. with the script blocker "NoScript" (In order for Google to assign the data collected via our website directly to your profile on Google+, you must log out of Google+ before visiting our website.

Retargeting releva

This website uses retargeting technology from releva GmbH, Feilnerstr. 10, 10969 Berlin ( www.releva.nz ). This makes it possible to address visitors to our website in a targeted manner with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests as part of a pseudonymized user profile and thus adapt the advertising individually to the information stored. These cookies are small text files that are stored on your computer or mobile device. As a result, you will be shown advertising that most likely corresponds to your product and information interests.

The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not combined with personal data about the bearer of the pseudonym. In order to generally object to the use of cookies on your computer, you can set your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. You can also permanently object to the setting of cookies or the creation of a pseudonymized user profile by using the opt-out function available under the following link: https://releva.nz/datenschutz.

Further information and the data protection provisions regarding advertising and releva GmbH can be viewed at https://releva.nz/datenschutz

12. Payment processing

PayPal

PayPal components are integrated on our website. PayPal is an online payment service provider. Payments are processed through accounts that represent virtual personal or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have an account. An account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.rl & Cie. SCA, 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If you use such payment options, we will provide your personal data required for payment processing (PayPal). As a rule, the scope of the personal data passed on is: first name, last name, address, e-mail address, IP address, telephone number, mobile phone number or other data necessary for payment processing. Personal data related to the respective order are also required to process the purchase contract.

The purpose of the data transfer is to process the payment and prevent fraud. A data transmission on our part to PayPal will take place in particular if there is a legitimate interest in the data transmission. PayPal will, under certain circumstances, transfer the personal data received to credit agencies as part of its own data protection declaration. The purpose of this transmission is to check identity and creditworthiness. PayPal may pass on the personal data to affiliated companies and service providers or subcontractors insofar as this is necessary to fulfill the contractual obligations or the data is to be processed in the order. The data subject has the option of withdrawing their consent to the handling of personal data from PayPal at any time.

The data transfer to PayPal described in this section only takes place if you select this payment option.

PayPal's applicable data protection regulations can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Klarna

Integrated components from Klarna are on our website. Klarna is a payment service that enables cashless payment for products and services on the Internet. Klarna maps a technical procedure through which the online retailer immediately receives a payment confirmation. In this way, a retailer is able to deliver goods, services or downloads to the customer immediately after the order has been placed.

Klarna's operating company is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the person concerned selects “Klarna” as the payment option during the ordering process in our online shop, the data of the person concerned is automatically transmitted to Klarna. By selecting this payment option, the person concerned agrees to the transfer of personal data required for payment processing.

The personal data exchanged with Klarna is first name, last name, address, email address, IP address, telephone number, mobile phone number or other data necessary for payment processing. The transmission of the data is intended for payment processing and fraud prevention. The person responsible for processing will also transmit other personal data to Klarna if there is a legitimate interest in the transmission. The personal data exchanged between Klarna and the person responsible for processing may be transmitted by Klarna to credit agencies. The purpose of this transmission is to check identity and creditworthiness.

Klarna may pass on the personal data to affiliated companies and service providers or subcontractors insofar as this is necessary to fulfill the contractual obligations or the data is to be processed in the order.

The data subject has the option of revoking their consent to the handling of personal data from Klarna at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

Klarna's applicable data protection regulations can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf

Amazon Pay

The Amazon Payments payment method enables customers to use their payment data stored at Amazon.de and specified payment methods to also pay in our online shop via their Amazon account.

If you select the Amazon Payments payment method, the payment will be processed directly via the payment service provider Amazon Payments Europe sca, 5 Rue Plaetis, L-2338 Luxembourg. If the customer selects "Amazon Payments" as the payment method during the online ordering process, he must first log in with his Amazon account data. Amazon Payments uses the information from the customer's Amazon account to first identify them and then process the payment.

When paying via Amazon Payments, the general terms and conditions and the data protection regulations of Amazon Payments Europe SCA also apply. These can be found on the website: https://payments.amazon.de.

JTL-eazyAuction

The order processing via the product JTL-eazyAuction takes place via the service provider “JTL-Software” (JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven). Name, address and, if applicable, other personal data are passed on to JTL-Software exclusively for processing the online order in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on to the extent that this is actually necessary for the processing of the order and thus the contractual obligations. Details on data protection at JTL-Software and the data protection declaration of JTL-Software-GmbH can be viewed under the following link: https://www.jtl-software.de/datenschutz.

Google Pay

If you select the "Google Pay" payment method [from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google")], the payment will be processed via the "Google Pay" app of the respective company mobile device (system requirements: at least Android 4.4 and an NFC function).

The charge is made to the payment card stored with Google Pay or to a payment system verified there (e.g. PayPal). From a payment of more than 25 €, the previous unlocking of your mobile device through the respective verification measure is necessary.

Google then transmits the payment information stored with Google Pay in the form of a one-time virtual card number, which contains no information on the actual means of payment stored with Google Pay, to the seller to verify the payment.

For all payments, Google Pay only acts as an intermediary. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the means of payment stored with Google Pay.

The information provided during the ordering process, along with the order information, will be passed on to Google.

The transfer and data processing takes place for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.

Google can collect data for every payment made via Google Pay.

These include:

Registration information
Information obtained from third parties:
Transaction information

This processing takes place on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and functional maintenance of the Google Pay service in accordance with Article 6 Paragraph 1 lit. f GDPR. If data is collected from other Google services, Google can combine this data with the data collected as part of the payment process.

The other terms of use of Google Pay can be found at: https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de.

Further information on data protection with Google Pay can be found at: https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de.

Apple Pay

If you choose the "Apple Pay" payment method [from Apple Distribution International, Hollyhill Industrial Estate, Hollyhill, Cork, Ireland (hereinafter "Apple")], the payment will be processed via the "Apple Pay" function of the respective end device (system requirements: macOS, iOS or watchOS).

The charge is made to a payment card stored with "Apple Pay". In the case of a payment, approval by the respective verification method of your end device is required.

Apple Pay uses security features built into your device's hardware and software to protect your transactions. According to Apple, Apple Pay is designed to protect your personal information. Apple does not store or have access to the original credit, debit, or prepaid card numbers used with Apple Pay. Additionally, Apple does not store any personally identifiable transaction information when you use Apple Pay with a credit, debit, or prepaid card. Your transactions are only visible to you, the merchant or developer, and your bank or card issuer.

For the purpose of payment processing, the information provided in the course of the ordering process and ordering information are passed on to Apple in encrypted form. After re-encryption by Apple, this encrypted data is passed on to the payment service that was stored in Apple Pay.

After payment is made, Apple sends your device account number to the app or website along with the transaction-specific dynamic security code. Neither Apple nor your device sends the actual number of your payment card to the app.

The data is passed on for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR. If personal data is processed in the described transfers, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.

Apple retains anonymized transaction information, including approximate purchase amount, date and time, and whether the transaction was successfully completed. The anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on iPhone or Apple Watch to confirm a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not keep any of this information in a format that personally identifies you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Choose "Wallet & Apple Pay" and turn off "Allow payments on Mac."

Further information on data protection with Apple Pay can be found at: https://support.apple.com/de-de/HT203027.